Job Description
- Responsible in contributing to the communication strategy and marketing plans roll-out
- Responsible for communications concept development for new products/services across
- Set Marketing activity plan and budget for commercial campaigns on an annual calendar basis for Assets, Liabilities and ADCs in coordination with business partners
- Responsible for agency workflow and projects in pipeline
- Responsible for Assets, Liabilities and ADCs media planning and placement across all delivery channels and media vehicle
- Follow up on campaign results and deliver Post-campaign analysis and acquisition results in coordination with business partners and stakeholders.
- Ensure that we optimize our activation and roll out of campaigns and other marketing activities to maximum impact
- Follow up on execution by reporting to senior leadership on status, measurement and follow up
- Ensure our brand value is maximized but delivering high quality marketing materials at all touchpoints
- Lead marketing initiatives based on findings, to adjust course of annual plans based on business need
Job Requirements
- Has branding experience and worked on 360 campaigns
- Strategic thinking, planning and reporting
- Copywrites and works on creative work
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