Vice President Digital Acquisition Lead at Mashreq Bank

Mashreq Bank Career
Mashreq Bank Career

Job Description

  • To leverage digital as a dominant channel of customer acquisition for the Neo product suite.
  • Define and execute the Online Marketing and Sales strategy to meet Neo customer acquisition targets for year.
  • Develop and build expertise in the following areas:
  • Range of Digital Marketing techniques
  • Smart cross-sell campaigns across the range of NEO banking products
  • Online Referral and “member get member” programs
  • Affiliate marketing
  • Application design and development
  • Manage and build relationships with agency partners to grow customer acquisition and build brand.
  • Keep abreast of current and upcoming developments in the digital world, which Mashreq can exploit to gain first-mover advantage
  • Explore partnership opportunities with 3rd party leading digital companies with clear objective to deliver one or more results: (a) Brand perception (b) Existing Customer Engagement and Product Usage (c) New Customer Acquisition
  • Partner closely with key stakeholders (BIU, Technology, Marketing) to build marketing plans; and provide updates on initiatives/key performance indicators
  • Work closely with bank’s business units to promote cross channel pollination, optimize existing customer experience and identify profit opportunities
  • Manage activation & fulfillment of all customers acquired.
  • Driving STP activation through coordination with compliance & governance.

Job Requirements

  • Strong expertise in banking products, digital banking with proven track record of delivering sales targets
  • Deep understanding of business dynamics, profitability and growth drivers
  • Leadership skills to lead and motivate diversely-skilled teams to achieve business outcomes
  • Entrepreneurial drive to succeed, with commitment & result orientation
  • Creative thinker, strong ideation, good people leader & relentless executor with attention to detail
  • Ability to engage and influence senior stakeholders across RBG
  • Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
  • Proven track record in conceptualizing, developing and executing digital marketing campaigns

Apply Via The Following Link