- To leverage digital as a dominant channel of customer acquisition for the Neo product suite.
- Define and execute the Online Marketing and Sales strategy to meet Neo customer acquisition targets for year.
- Develop and build expertise in the following areas:
- Range of Digital Marketing techniques
- Smart cross-sell campaigns across the range of NEO banking products
- Online Referral and “member get member” programs
- Affiliate marketing
- Application design and development
- Manage and build relationships with agency partners to grow customer acquisition and build brand.
- Keep abreast of current and upcoming developments in the digital world, which Mashreq can exploit to gain first-mover advantage
- Explore partnership opportunities with 3rd party leading digital companies with clear objective to deliver one or more results: (a) Brand perception (b) Existing Customer Engagement and Product Usage (c) New Customer Acquisition
- Partner closely with key stakeholders (BIU, Technology, Marketing) to build marketing plans; and provide updates on initiatives/key performance indicators
- Work closely with bank’s business units to promote cross channel pollination, optimize existing customer experience and identify profit opportunities
- Manage activation & fulfillment of all customers acquired.
- Driving STP activation through coordination with compliance & governance.
- Strong expertise in banking products, digital banking with proven track record of delivering sales targets
- Deep understanding of business dynamics, profitability and growth drivers
- Leadership skills to lead and motivate diversely-skilled teams to achieve business outcomes
- Entrepreneurial drive to succeed, with commitment & result orientation
- Creative thinker, strong ideation, good people leader & relentless executor with attention to detail
- Ability to engage and influence senior stakeholders across RBG
- Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
- Proven track record in conceptualizing, developing and executing digital marketing campaigns
Apply Via The Following Link