- Manage and maintain the bank’s social media accounts, including Facebook, LinkedIn, Instagram, and other relevant platforms.
- Collaborate with agencies in creating engaging content for social media channels, including text, images, videos, and infographics, to promote banking products, deliver educational content, and engage with customers.
- Monitor social media trends, customer behavior, and competitor activities within the Egyptian banking sector to identify opportunities and propose actionable insights for improving social media performance.
- Plan and schedule social media content calendars, ensuring regular and consistent posting to maintain a strong online presence.
- Collaborate with internal business teams and customer service, to align social media activities with overall marketing campaigns and initiatives.
- Monitor and analyze key social media metrics, such as reach, engagement, conversions, and sentiment, to measure the effectiveness of social media campaigns and optimize performance.
- Utilize social media management tools and analytics platforms to monitor social media performance, track trends, and generate reports for management review.
- Stay up to date with the latest social media trends, best practices, and emerging platforms within the Egyptian banking sector, and propose innovative strategies to leverage new opportunities.
- Align with the marketing team to define campaign goals, target audience profiles, and key performance indicators (KPIs) for media buying initiatives.
- Negotiate media buying contracts, rates, and placements with media vendors, including all digital advertising platforms.
- Monitor media budgets and allocate resources effectively to maximize advertising reach and impact.
- Optimize media campaigns through ongoing analysis of performance metrics, including reach, frequency, engagement, and conversion rates.
- Create comprehensive analysis presentations for end of campaign performance, and comparisons with previous similar campaigns to measure effectiveness.
- Ensure compliance with relevant regulations and guidelines specific to social media usage in the Egyptian banking industry.
- Bachelor’s degree holder.
- Overall, 5 years and at least 3 years in digital marketing field.
- Excellent command of English & Arabic.
- Strong interpersonal & communication skills
Apply Via The Following link