Senior PR Officer at Alex Bank

Alex Bank Careers
Alex Bank Careers

Job Description

  • Create and implement comprehensive PR plans to support the bank’s objectives.
  • Identify target audiences and develop tailored messaging to effectively communicate with them.
  • Monitor industry trends and competitor activities to ensure ALEXBANK remains competitive in the market.
  • Manage and coordinate the release of periodical official reports (such as financial statements).
  • Build and maintain strong relationships with key media outlets, journalists, and influencers.
  • Prepare press releases, & media kits.
  • Coordinate media interviews and manage media inquiries.
  • Develop crisis communication plans to effectively handle potential reputational risks.
  • Coordinate with spokesperson during crisis situations, ensuring timely and accurate communication.
  • Monitor social media platforms and online news sources for potential issues or negative sentiment.
  • Implement strategies to mitigate reputational damage during crises.
  • Write compelling press releases, articles, speeches, and other communication materials.
  • Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Develop engaging content for social media platforms, website, and other digital channels.
  • Track and analyze PR metrics to evaluate the effectiveness of campaigns.
  • Prepare regular reports on media coverage, analysis, and other relevant KPIs.

Job Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
  • Minimum of 3 years of experience in PR role
  • Proven experience in public relations
  • Strong written and verbal communication skills.
  • Excellent interpersonal and relationship-building abilities.
  • Ability to work under pressure and meet tight deadlines.
  • Familiarity with digital marketing tools and social media platforms.
  • Knowledge of crisis management principles and practices.
  • Proficiency in English & Arabic (both written and spoken).
  • Strong organizational and project management skills.

Apply Via The Following Link