Branding Officer at Arab Bank

Arab Bank Jobs
Arab Bank Jobs

Job Description

  • Execute branding plans set with the Head of branding for Arab Bank and coordinate all logistics related to the country’s branding communication campaigns through the agency.
  • Direct the agency and communicate campaign briefs to provide direction ensuring brand compliance and campaign effectiveness based on the bank’s standards and strategic directions.
  • Manage the ongoing communication with the agency in the implementation of the campaign assets.
  • Ensure that guidelines, brand identity & standards of the bank are adhered & fulfilled across all online & offline touch points.
  • Support all others business lines & functions in terms of their communication requirements during the year.
  • Handle all on ground events execution including activations, events, sponsorship and assess their impact on the brand based on the head of branding and HO direction.
  • Deliver branding/marketing online & offline collateral.
  • Implement branding content for all asset communication channels.
  • Execute the branding plan within the set budget in line with the head and branding and business objectives.
  • Manage day to day operational aspects of the branding plans.
  • Handle the CSR initiatives based on the Bank’s strategic direction and guidelines in this respect.
  • Responsible for day by day branding budget spend & trackers.

Job Requirements

  • 3 – 5 years of relevant experience.
  • Bachelor’s degree in marketing, advertising or communications.
  • Past work experience in marketing or advertising agencies.
  • Knowledge of traditional, social and digital marketing.
  • Experience with handling on ground events/activations.

Apply Via The Following Link

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